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Video Contest Launched for Don't Mess with Texas Commercial

Published 06/16/2009

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The Texas Department of Transportation is giving Texans the opportunity to submit their own videos in the search for the next Don't Mess with Texas TV commercial. The idea behind Car2Can™, a first-ever video contest by Don't Mess with Texas®, is creatively showing how to get trash from cars to trashcans instead of the side of Texas roadways.

"Our Visible Litter Study, an analysis of actual litter in our state, last showed that there were 827 million pieces of litter on Texas roads, and this contest is another way to remind Texans we all have a hand in the solution," said Doris Howdeshell, Travel Information Division Director for the Texas Department of Transportation.

- The grand-prize winner's video will air during prime-time television this summer, and the winner will also receive a $500 Wal-Mart gift card.
- The second-place winner will receive a Gibson Epiphone Les Paul II guitar branded by Sweet Leaf Tea.
- The third-place winner will receive a prize package from Sweet Leaf Tea.

Texans 18 or older can submit a video (shorter than two minutes) until June 28. Top videos will be posted online at the Web site below, where anyone in the state has the opportunity to vote for their favorite from July 1- July 12. The three winners will be announced in early August. Winning Videos will be based on a combination of the input of expert judges and Texans' votes.

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